Your storefront window is a great way to bring in people from the streets to come in and check out your businesses. Decorative window films can add a pop of color while reflecting heat back outside and away from the interior. Here are a few ways to make those windows stand out.
Scale
A standout display doesn’t have to cost a fortune. Using your skills with cardboard, foam board and paper can make an eye-catching display that draws the eyes.
Repetition
Focus on repetitive shapes and patterns in your window displays. By limiting what’s available in the window, you can focus the display to sell or highlight only a few things. This can entice the window shopper to come inside and see what else you have to offer. Consistent images can also help identify your particular brand.
Lighting
The proper use of lighting can showcase the items in your display like few other things. Include lighting as part of the display. Highlight objects by lighting from different angles or choosing a particular color to attract eyes to something lighter in color. Get creative with the way you use light.
Color
Choose colors that work for your business and even the season. Avoid using clashing colors or tones in the window. If focusing on a holiday theme, stick to three or fewer colors such as orange, black and white for Halloween. Use a limited number of shades of these colors to provide enough contrast without overwhelming the viewer.
Composition
Focus the viewer’s attention by using composition and lines to point them where you want them to look. Decide what is most attention-grabbing and follow from there. Lead their eyes where you want them to look on your display. Avoid keeping everything on the same line. Instead, take advantage of the full window area.
Decorative window films are one way to catch the eyes of shoppers passing by. Get creative with your window displays to invite people into your store or establishment.
Scale
A standout display doesn’t have to cost a fortune. Using your skills with cardboard, foam board and paper can make an eye-catching display that draws the eyes.
Repetition
Focus on repetitive shapes and patterns in your window displays. By limiting what’s available in the window, you can focus the display to sell or highlight only a few things. This can entice the window shopper to come inside and see what else you have to offer. Consistent images can also help identify your particular brand.
Lighting
The proper use of lighting can showcase the items in your display like few other things. Include lighting as part of the display. Highlight objects by lighting from different angles or choosing a particular color to attract eyes to something lighter in color. Get creative with the way you use light.
Color
Choose colors that work for your business and even the season. Avoid using clashing colors or tones in the window. If focusing on a holiday theme, stick to three or fewer colors such as orange, black and white for Halloween. Use a limited number of shades of these colors to provide enough contrast without overwhelming the viewer.
Composition
Focus the viewer’s attention by using composition and lines to point them where you want them to look. Decide what is most attention-grabbing and follow from there. Lead their eyes where you want them to look on your display. Avoid keeping everything on the same line. Instead, take advantage of the full window area.
Decorative window films are one way to catch the eyes of shoppers passing by. Get creative with your window displays to invite people into your store or establishment.